Social Media Advertising

Social Media Advertising 

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Before social media, the only way to advertise was via television ads and print sources like newspapers and magazines. Advertisers and consumers were used to one-way mass communication” (Baran, 2019). The advertiser put out the content and the consumer received the information. In 2007, Facebook began allowing businesses to connect with users and use target advertising. This easily persuaded companies to invest more money into the Facebook platform in any way they could whether it be ads or Facebook Stories. “Advertisers dedicated 61% of their overall ad budgets to video and spent the remainder on image-based ads, per the report. Advertisers more than doubled (124%) their spending on Facebook Stories in Q4 2018 from the prior year, according to a Nanigans report shared with Mobile Marketer” (Williams, 2019). According to the Business Insider, Samsung spent $100 million on Facebooks ads (Edwards, 2013). Companies are recognizing the power of social media advertising. “...apart from being a great strategy for companies to communicate and interact with their audience, they require little financial investment, that can bring great results” (Buyolo, 2018). More and more companies are expanding their reach by using social media.

Facebook was the beginning of the 21st century revolutionary shift for mass media broadcasting and global connection. The platform has impacted our world by connecting us digitally at the click of a button. Traditional media outlets have been revamped on digital platforms and users are becoming more involved in controlling the narrative. Advertisers have invested millions of dollars into these platforms, journalists have used them to change the landscape of journalism, and public relations specialist have used them to stay connected on another level. Social media will continue to shape shift our cultures and the people apart of it.

Video: (Left) I Spent $500 On Facebook Promotion (And This is What Happened)-

Luke Korns walks viewers through how he leveraged Facebook advertisements to accrue more social capital on his new Facebook page. (Right) Marketing on Facebook- Ruan Marinho teaches viewers how to build massive engagement using only Facebook advertisements.   

 

References 

Bakare, L. (2018). Netflix has forever changed the way we consume television | Lanre Bakare. Retrieved from https://www.theguardian.com/media/2018/jul/21/netflix-gamble-original-content-changed-way-consume-television-forever

Buyolo, M. (2019). How Social Media has revolutionised the way companies communicate. Retrieved from https://medium.com/umblernews/how-social-media-has-revolutionised-the-way-companies-communicate-31ca91b4fa3

Edwards, J. (2019). These Are The 35 Biggest Advertisers On Facebook. Retrieved from https://www.businessinsider.com/top-advertisers-on-facebook-2013-11

Korns, L. (2017). I Spent $500 On Facebook Promotion (And This is What Happened). Retrieved 20 July 2019, from https://www.youtube.com/watch?time_continue=1&v=2BBd-TTlaiI

Marinho, R. (2019). Marketing On Facebook - Get Massive Engagement With Facebook Ads [2019]. Retrieved 20 July 2019, from https://www.youtube.com/watch?time_continue=21&v=y_UYR6MWL6c

Williams, R. (2019). Brands ramp up ad spend on Facebook Stories by 124%, study finds. Retrieved from https://www.mobilemarketer.com/news/brands-ramp-up-ad-spend-on-facebook-stories-by-124-study-finds/546946/