Social Media Advertising
Social Media Advertising ______ Before social media, the only way to advertise was via television ads and print sources like newspapers and magazines. Advertisers and consumers were used to one-way mass communication” (Baran, 2019). The advertiser put out the content and the consumer received the information. In 2007, Facebook began allowing businesses to connect with users and use target advertising. This easily persuaded companies to invest more money into the Facebook platform in any way they could whether it be ads or Facebook Stories. “Advertisers dedicated 61% of their overall ad budgets to video and spent the remainder on image-based ads, per the report. Advertisers more than doubled (124%) their spending on Facebook Stories in Q4 2018 from the prior year, according to a Nanigans report shared with Mobile Marketer” (Williams, 2019). According to the Business Insider, Samsung spent $100 million on Facebooks ads (Edwards, 2013). Companies are recognizing the power of soc...