MediaDork

Social Media Advertising  ______ Before social media, the only way to advertise was via television ads and print sources like newspapers and magazines. Advertisers and consumers were used to one-way mass communication” (Baran, 2019). The advertiser put out the content and the consumer received the information. In 2007, Facebook began allowing businesses to connect with users and use target advertising. This easily persuaded companies to invest more money into the Facebook platform in any way they could whether it be ads or Facebook Stories. “Advertisers dedicated 61% of their overall ad budgets to video and spent the remainder on image-based ads, per the report. Advertisers more than doubled (124%) their spending on Facebook Stories in Q4 2018 from the prior year, according to a Nanigans report shared with Mobile Marketer” (Williams, 2019). According to the Business Insider, Samsung spent $100 million on Facebooks ads (Edwards, 2013). Companies are recognizing the power of soc...

Stream On!  Streaming services have completely changed the movie and music industry. We went from only being able to listen to music on the radio to having access to music everywhere we go. We went from only being able to watch motion pictures in the cinema, to watching them whenever we pull out our mobile devices. Due to tremendous leaps in technological advancements the music and music industries have had to adapt to appealing to consumers and their use of streaming services and mobile technology. Apple was responsible for the impactful shift in music. “Bringing your entire music collection with you was practically unthinkable before the iPod. At the time the iPod was introduced, if someone wanted to carry their whole library — let's say around 200 CDs — the best option was a portable CD player that worked with MP3 CDs” (Costello, 2019). Before Apple stepped into the MP3 scene, I owned a small SONY MP3 player that required you to carry a few small floppy disks with you. The...

From Stationary to Portable: Mobile Media Consumption _______ When we look around our environment as we travel through the world, it is guaranteed that we see almost everyone with some sort of mobile device. Many engage in the participatory culture of social media and consume their news with these devices. “The share of Americans who often get news on a mobile device is nearly triple the 21% who did so in 2013” (Fedeli and Matsa, 2018). When information is posted online, our mobile devices quickly give us access to this information no matter where we are. We get to stay abreast of political decisions being made, see new company’s campaigns, receive live updates on sports games, and what is currently trending in our social circles all across the globe. Marketers, companies, news channels, influences, and individuals are tailoring their content to fit these platforms and keep up the pace within their own industries. We have access to this information 24/7 because of our devices. W...